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tumblelog on branding
edited by kenji saisho

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parislemon:

A sort of strange ad for Apple. But not a bad one. Quite fun. Nice Heisenberg shout-out as well as old logo throw-back at the end. Do I smell a comeback?

businessweek:

Airbnb is going emo with its rebranding love story.

businessweek:

Will Nike win the World Cup? Vegas seems to think so.

WWDC 2014: Apple’s little gift for Samsung

REPORT: BrandZ™ Top 100 Most Valuable Global Brands 2014

Tech brands continue thriving: 5 out of the Top 10 Global brands are technology brands, Google climbing to No. 1 and Amazon entering the Top 10 for the first time.

businessweek:

This week’s cover story: Can Nike beat Adidas in the war for soccer revenue? http://buswk.co/1othZwx

mikenudelman:

How 15 famous companies got their quirky names.

(via businessinsider)

nevver:

For your consideration, Mad Men Emmy campaign

Love the new Tumblr app!

fastcodesign:

The New York Times Logo Gets A Clever Revamp

A few subtle design tweaks fast-forward the newspaper’s 150-year-old logo to the digital media age.

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Documentary: Art & Copy

Directed by Poug Pray, Art & Copy reveals the work and wisdom of the advertising creatives behind iconic campaigns such as: “Just Do It”, “I ♥ NY”, “Got Milk?”, and “Think Different”. Although this trailer doesn’t make it justice, it’s a must-watch for any ad lover. That’s advertising baby!

Steve and I spent months and months working on a part of a product that, often, nobody would ever see, nor realize was there. It didn’t make any difference functionally. We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure.

Jony Ive, talking about building Apple products with Steve Jobs during a long sit-down with John Arlidge. (via parislemon)

Ad: Iconic | The Sunday Times

Iconic, literally!

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