Design Is One
Italian-born Lella and Massimo Vignelli are among the world’s most influential designers. The work covers such a broad spectrum that one could say the Vignellis are known by everybody, even those who don’t know their names.Throughout their career, their motto has been, “If you can’t find it, design it.” Their achievements in industrial
and product design, graphic and publication design, corporate identity programs, architectural graphics,
and exhibition, interior, and furniture design have earned worldwide respect and numerous national
and international awards for over 40 years. Through their product, environmental, and graphic design brilliance they have defined contemporary design in an elegant and transformative way and have set a consistent standard for excellence that is inspirational.
In 1965 Massimo brought the Helvetica typeface to the US. Notable projects include: New York’s subway signage and maps; the interior of Saint Peter’s Church at Citicorp Center; Venini lamps; Heller dinnerware; furniture for Poltrona Frau; and identity programs for Knoll International, Bloomingdales, Saks Fifth Avenue, and American Airlines.